PROMOTIONAL PLAN

• A well integrated Marketing and Advertising & PR campaign is planned to promote ICI-Innovative World of Concrete 08 to the global construction industry, to ensure that we deliver quality visitors at the Exhibition, and thus enable the exhibitors to reap maximum advantage out of their participation.
  
  
• Key National & International markets are being targeted through our media partners in different parts of the world.
  
  
• A dedicated PR Agency promoting the show year round
  
  
• Promotions in major International Exhibitions/Conferences have been planned.
  
  
• Reach out to more than 1,00,000 Industry professionals through an aggressive advertising & media plan in national/international/ regional publications.
• The Event would also be promoted through Direct Mail, Outdoor Media Publicity & Print Media.
  
  
• Press Launch cum Industry Meets at Delhi, Mumbai
  
  
• Buyer Seller meets during the event
  
  
• Provision of online Exhibitor & Visitor registration through the event website